Benfica signs live data tracking and analytics deal with Genius Sports

  • Genius Sports acquired Second Spectrum last year
  • The division has deals with the Premier League, Major League Soccer and the NBA

Genius Sports’ Second Spectrum division will provide Portuguese soccer club Benfica with live tracking data, analytics and enhanced broadcast augmentation tools.

Benfica will benefit from Second Spectrum’s machine learning and artificial intelligence (AI) based tracking technology, giving the team access to hundreds of new team and player metrics to better understand player performance. players.

Statistics such as expected goals, pressure indicators, and player and shot speed will provide coaches with additional insights and power fan-facing apps that drive engagement.

Genius Sports will also power augmented broadcasts for selected matches, overlaying player stats and interactive features over video footage for Benfica’s internal media channels, including Benfica TV and Benfica Play, targeting a global audience.

“It is with great pleasure that we can now rely on the data and reports provided by Genius Sports,” said Nuno Maricio, head of performance analysis at Benfica. “The excellent quality of the system and the data obtained, as well as the manner in which all inputs are provided to performance analysts, sports data scientists and coaching staff, are perfectly aligned with the analysis model and the holistic intervention of Sport Lisboa e Benfica, allowing us to further develop and improve our individual and team performance.

Genius Sports has been the official data partner of Primeira Liga, Portugal’s top-tier football league, since 2017, as part of a wider agreement with European leagues. Meanwhile, Second Spectrum has similar relationships with the Premier League, Major League Soccer (MLS) and the National Basketball Association (NBA).

Although many clubs use Second Spectrum’s coaching and analysis tools as part of league-wide arrangements, this is the first club-specific deal to include a broadcast boost. This is also Second Spectrum’s first partnership with an individual Primeira Liga club.

“As one of the most prestigious and innovative clubs in European football, Benfica have built an incredible reputation for going above and beyond for their fans,” said Paul Hunt, Executive Director of Second Spectrum. “Our agreement will give Benfica the opportunity to continue to improve and innovate the live fan experience, bringing its passionate supporters closer to the action with interactive, data-driven broadcasts.”